Bear

Bear’s story begins with a simple need to make being healthy a little bit easier and a whole lot tastier. As a personal trainer, Bear’s founder Hayley was constantly confronted with people growling about strict diets. Families were finding it hard to get their kids to eat fruit. She searched the world for a healthy alternative and named her company bear after an article she read in January 2009. The article studied bears that had drifted into cities to forage from behind junk food joints and compared them to bears eating natural foods. The city bears were more fat than their wild bear friends, as well as less active. The story resonated Hayley, who believed that processed foods were a problem for her friends and family. And so Bear was born! The story sounded all too familiar to Hayley, who believed that processed foods were a problem for humans too. And thus, Bear was born!

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