Whether your skincare routine consists of twenty steps or five, there is one, in particular, that should always be a priority, and that is serum. Serum offers more targeted results, potent formulations, and customization options. The serum contains high concentrations of skin actives, which are able to penetrate deeper than other topicals, like a moisturizer. Whether your skin concerns hydrating, moisturizing, or brightening, to name a few, serums target specific skin concerns effectively. Explore our serums and shop with express delivery.